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enquiries@joinchoicesflooring.co.nz
Choices Flooring Choices Flooring

The floor your customers have been searching for.

  • Home
  • Retail Strength
  • Product
  • Marketing
  • Training
  • Store Evolution
  • Online
  • Technology
  • Commercial
  • The Team
  • Interested?
    • Best Practice

Like many modern day success stories, Newfurn can be traced back to humble beginnings.

In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their businesses in the face of increased competition from large, franchised organisations.

As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.

Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to include more than 140 stores across Australia.

Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Following the success of Choices Flooring, in 2013 Newfurn acquired a collection of premium retail stores specialising in wool carpet. Collectively known as WoolSet, these 20 independent stores are located across Australia. However as consumer lifestyles continue to evolve the relevance of the WoolSet brand started to diminish. As a result in 2017 the group re-branded to Style Flooring & Interiors, enabling them to re-connect with consumers and provide a solid platform for future growth.

Expansion is key for our continual dominance within the flooring industry. This is why in 2016, Newfurn decided to investigate ways in which the Choices Flooring brand could enter the New Zealand market. Still in its investigative stage, a Retail Development Manager has been appointed with the task of recruiting new businesses.

Board of Directors

As a co-operative, our Board of Directors are made up of member retailers from Choices Flooring.

ShaneBW

Mr Shane Chillingworth
Chairman
Choices Flooring Tamworth (NSW)

GemmaBW

Ms Gemma O’Brien
Choices Flooring Alderley (QLD)

RodBW

Rod Preston
Choices Flooring Southern Highlands (NSW)

ScottBW

Scott Shearer
Choices Flooring Niddrie and Bulleen (VIC)

GrahamBW

Graham Meecham
Choices Flooring by Charteris (NZ)

LincolnBW

Lincoln Smith
Choices Flooring by Fletchers (VIC)

MarkBW

Mark Winterton
Choices Flooring by Dandy (VIC)

Executive Team

AndrewLBW

Andrew Lewis
Chief Executive Officer

HelenNBW

Helen Nguyen
Chief Financial Officer

JasonVerstak_Round

Jason Verstak
GM – Marketing

TerryTBW

Terry Triggs
GM – Product

John-Nicholls_Ed

John Nicholls
GM – Retail Development New Zealand

TimBW

Tim Drew
GM – Retail Development Australia

AndrewVBW

Andrew Verstak
GM – Style Flooring & Interiors

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Australia’s Leading Flooring Retailer is Coming to New Zealand. Enquire Today!

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Contact Info

  • Newfurn Floor Coverings Ltd
  • 5-9 Hobbs Court Rowville, VIC 3178
  • +61 3 9850 9311
  • enquiries@joinchoicesflooring.co.nz
  • choicesflooring.co.nz
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