Knowing our consumers has helped us re-engineer and develop our product offering to suit their needs.
Consumers don’t buy what we sell, they buy what we stand for.
Our proven product mix delivers results that cannot be achieved independently or through other groups.
Knowing our consumers has helped us re-engineer and develop our product offering to suit their needs. Whether it’s carpet, timber, bamboo, laminate, luxury vinyl, tiles or rugs, we have the perfect solution for every space.
We’ve established and solidified relationships with a majority of suppliers and distributors to assist our member retailers with their day to day product requirements.
Our business strategy is all about making every one of our member retailers a one-stop shop for all interior flooring surfaces. We provide a co-ordinated range so consumers have the ability to mix and match to create the perfect foundation for their space. It’s about the rug that complements their new timber floor, or the stylish and durable laminate that’s ideal for the kid’s playroom.
and value-added benefits
At Choices Flooring we conduct an innovative strategy of exclusive products and promotions across all categories.
Exclusive product brands such as Brease, Eternity Inception and Serenity Collection carpet ranges; to hard flooring solutions within Plantino, Genero and The Eclipse Collections effectively differentiate us from our competitors, demonstrating the benefits of intelligent brand diversity.
So when consumers come looking, we ensure our member retailers have the right product mix at all the right price points.