Choices Flooring has one of the most sophisticated digital programs in the retail flooring industry.
Our ultimate objective is to deliver a seamless online experience for consumers to engage with throughout their decorating project. At the heart of this strategy is our innovative and inspirational website that is easily accessible across both mobile and desktop devices, showcasing our exclusive flooring solutions and retail member stores.
The Choices Flooring website has an average of 80,000 unique visitors every month and over half of these visitors end on a retailer profile page in their search. Our website is continually developed in line with our consumers changing buying behaviours to make every online experience a positive one, while also driving leads and foot traffic for our member retailers.
The technical and high end Search Engine Optimisation and Search Engine Marketing programs are driven by external specialists from across the world that continue to implement successful digital initiatives that grow our brands in all facets of the digital environment.
This includes the use of multimedia
re-marketing, organic search and display advertising.
Choices Flooring’s online community program is used to raise awareness and engagement with likeminded consumers via areas such as Instagram, Pinterest, Houzz and Facebook, which also allow us to target niche markets. Our YouTube presence continues to dominate the Australian retail industry, which recently clocked over one million views. Each month we also continue to see a 20% increase in online newsletter subscribers.
joinchoicesflooring.co.nz currently serves as a detailed look into the services on offer to potential members of the Choices Flooring brand, but will change into a consumer website as member retailers come on board. Leveraging off the successful Australian model, the New Zealand consumer website will feature product, store profiles, decorating inspiration, marketing and other service aspects specific to our member retailers.