marketing
Our Brand Strength
Great brands leave an indelible impression with consumers through the clever use of visual clues, or mnemonics, like the Choices Flooring name, logo and brand marque.
Whilst the Choices Flooring brand has these attributes, it also has the inherent promise of our core brand idea and consumer offering – choices.
More surface choices, more contemporary colours and patterns, more versatile textures and more ways to help our consumers find the floor they’ve been searching for… without the hassle of travelling all over town.
Cut through advertising
At Choices Flooring we believe in strongly supporting our associated brands at every consumer touchpoint, from research through to purchase stages.
That’s why we invest heavily in focused Choices Flooring marketing strategies that consistently engage and drive consumers into our member retail stores.
It starts with our impactful and highly memorable television and online campaign commercials. The emotion and energy of these commercials are unique to the category. From television and online, these campaigns seamlessly roll into other advertising mediums, including radio, press, catalogue and additional online channels, to provide consumers with a seamless brand experience, at both a national and local level.
In 2014 Choices Flooring launched the first retail flooring industry magazine. Branded Inspiring Choices, this magazine was filled with 92 pages of product images and stylist editorials. Due to its success the 2015 edition included an exclusive partnership with Bauer Media and saw over 500,000 copies distributed across the country, with full magazine integration into home and lifestyle best sellers. Therefore distributing the magazine into every newsagency, supermarket and service station across the country. Since then Inspiring Choices has firmly cemented its place within the yearly campaign schedule. While still maintaining a comprehensive distribution strategy through an exclusive media partnership, Inspiring Choices also continues to creatively evolve and adapt to our consumers’ changing lifestyles, establishing itself as a key decorating reference tool.
Traditionally each year the Marketing and Online Team rollout seven integrated marketing communication campaigns on behalf of their Choices Flooring member retailers. A combination of price point and branding call to actions, each campaign has a mix of advertising, which ranges from television, press and radio, to billboards and online.
At Choices Flooring we also have an internal studio made up of multimedia, photographic and design capabilities. Our dedicated marketers and designers on staff mean we not only save our retail members time and money, we also have an intimate understanding of the industry as opposed to outside agencies.